But are face masks worth the effort and investment?
Last week I wrote about the less traditional Glossier mask duo, and why Glossier and other new companies are changing the way the skin care world sees face masks. Masks used to be a luxury–used only by estheticians or teenagers at a birthday party sleepover. You’d get out a mask when you lost your job or got dumped as a pick me up. Or maybe you’d use one before a first date or portrait session. Either way, they were not a weekly occurrence by any means. That thinking has changed.
Now mask exist in systems and sets, tailored to more specific skincare needs. There’s no longer the notion of “Oily skin? Here’s a clay mask.” Technology has changed. There are masks you can sleep in, and masks to wear on airplanes to prevent dehydration from recycled air. These game changers have made face masks easier to use, more accessible, and better for your skin.
They’re no longer a luxury, instead, a weekly staple.
But really, are face masks better than a normal cleansing routine?
In the same way a serum is the perfect addition to moisturizer, targeting specific skin needs, a mask will only help your skin care regiment, and here’s why.
A mask will add more concentrated moisture than your night cream by using your natural body heat to open pores, and sealing in moisture for 20-30 minutes, because the mask prevents the moisture from evaporating.
A detoxifying mask will draw impurities from the skin with more success than your fancy juice cleanse, and cost a hell of a lot less, over time.
An exfoliating mask once a week is likely to cause less irritation than frequent use of exfoliating cleansers, and will be less drying.
The best part–the 20-30 minutes of relaxation once a week is probably just what you need.
So really, there’s no reason NOT to add a weekly mask to your beauty routine.
Peace. Love. and Bobby Pins.